Assignment to design logo for LPGA golf pro Dana Finkelstein utilizing her name and/or initials. The goal was to create a symbol unique to Dana's passion with a contemporary flair that can be reduced easily to display on her cap and other clothing.
I felt immediately there was potential to use the triangular shape of a flag to suggest golf that would also represent the letter “D”. The angular strokes used in the “D” and the “F” is meant to suggest motion, focus, athleticism. Also, in a very personal nod to Dana's Jewish heritage, the shape of the “D” is the exact proportion of a point or corner of the Star of David.
Dana was absolutely pleased with the result -- impressed that an abundance of symbolism and information could be represented in a such a minimalist design.