To help differentiate from the crowded whiskey market, we pared the design down to a few simple elements. This approach went against the grain of the decorative Western typography that is so common in the whiskey space. The use of a classic serif combined with monospaced typography give the simple typographic label a distinct and elevated appearance. The logo is painted on the bottle to let the warm color of the whiskey shine through, emphasizing its age and character. A wax seal and a batch number are applied by hand, signaling that Withering Oak is a premium, limited edition spirit.