The goal of this project was to create a logo for a publishing company called Insight Publications.
This logo was designed by combining the shape of an apple with an ink and quill. The apple is replacing the ink and the quill, replacing the apple stem, is dipping into the apple.
This design is successful because it represents the intellectual and wise attitude of a publishing company. It also highlights the connection between the wisdom a green apple represents and the writing element of a publishing company.