To create an AR for limited group of shareholders showing how the year was one of 'uncharted' territories and expansion in TCX's focus on supplying products to manage currency risks in frontier markets. The shareholders/ investors, play an important role in the company. (This is highlighted by showcasing them in an infographic.)
The poem by Robert Frost, 'The Road Not Taken', reflects this financial organization's pioneering character. To tell their story the design is clean and ‘book’ like with a 1 column text format. I worked closely with the CFO in creating an overall theme that was able to combine the company’s uniqueness, (which straddles the line between financial growth and social responsibility), concluding with a ‘transparent’ picture of the company’s year information.
"What can we possibly think of for next year?" was the client's response. A pleasant surprise with anticipation of the future possibilities. It's a pleasure working with this client who views the AR as an extension of their company's personality. In short: A tribute to the investors and the beauty of concept designing.