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During our most recent trip around the sun (2020, to be exact.), the definition of what it means to be a hero has been drastically reimagined in our day-to-day lives. Essential workers are the real heroes now, and Cat sought to celebrate the ones who help build their states from the ground up. So, we thought to ourselves, what better way to show our appreciation than to offer them some undeniably awesome state pride memorabilia in the form of a custom, collectible poster. And just like that, the Building Your State From the Ground Up Campaign was born.
Among other deliverables, we successfully delivered our message (and rally cry) across organic social media, paid posts, targeted ads, emails, entry forms, landing pages, thank you notes … the works. Oh, and the posters themselves, obviously, which were delivered via direct mail.
If you’re looking for an exact metric of success, we don’t have the perfect number for you. We can, though, say with confidence that after the campaign’s quick three-month run, there are now upwards of 325 Custom Caterpillar Posters hanging in the shops, offices and garages of proud participants nationwide. Even clients reached out to express their excitement and childlike enthusiasm for the posters and overall campaign.
Speaking of clients, the campaign was so well-received that Cat requested (eh, demanded) that we carry the design into additional national competitive conquest campaigns. Talk about a win-win for all and a proud feat for everyone involved.