ASSIGNMENT: Create a visual campaign for an annual awards show during a pandemic. Ps. No one has seen the movies. Pps. There’s no host (again). Ppps. Make it pop.
APPROACH: 1. Establish a bright and vibrant color palette, 2. Invite a group of international artists to design Oscar statuettes inspired by what movies mean to them.
RESULTS: In addition to the eye-catching art, Nomadland saw a 5x increase in streams the day after Chloe Zhao and Frances McDormand took home three Academy Awards.