Say hello to cleaner, fresher indoor air by capturing particles too small to see. From the most trusted HVAC filter brand in America– Filtrete™ launched its first smart air purifiers. Pets, cooking, candles – all can contribute to poor indoor air quality. Through clear communication and merchandising Filtrete™ has made choosing the right room air purifier and filter easy. The packaging showcases a large image of the device highlighting the key features like automode and educating consumers True HEPA filters and what the benefits are of a smart air purifier.
The task was to create and launch two new connected room air purifiers. It was extremely important that we launch these two new products to broaden our portfolio and to integrate our new innovative technology within the Filtrete™ Brand. Through benchmarking research, we understood the need for a light and airy look. It was very important to the team to utilize an aspirational feeling on the package. It was also very important to maintain functionality and create ease when shopping our product portfolio. Attributes such as calling out our True HEPA Filters, tracking filter life, and various room sizes, were extremely important to highlight and maintain significance of in a cohesive way.
Business results and consumer understanding of air quality show that people are seeing value in our air quality solutions and products. The reaction of our consumers has been overwhelmingly positive. By delivering cleaner air, we are helping our consumers live with healthier spaces, and are providing peace of mind when it comes to the quality of the air within their home environments.