Bumble Bee asked us to work on their Snow’s Clam Brand. This brand had a lot of loyal customers when it was independently owned & run. When Bumble Bee purchased them ages ago, they reformulated the recipes, mostly to increase profits and rebranded with a prominent Bumble Bee presence. There was a terrible backlash as customers felt duped and sales declined. The client reinstated the original recipes and asked us to develop a brand without a Bumble Bee presence and with a home made feeling.