Lucky Charms is an iconic brand with a recognizable product. Since their opening in 1964, Lucky Charms advertising strategy has been outdated and underwhelming. Lucky Charms needs to update their strategy to keep their iconic stance in the large competitive market. The most likely consumer of Lucky Charms is a parent (normally women) with younger children in their household between the ages of 3-10. The consumer encourages imagination in their household and has a rather fast paced lifestyle therefore making cereal the fastest and most efficient breakfast option for the children. Therefore, the goals of this project was to create an effective print advertisement that conveys the message that Lucky Charms is the perfect start to their day.

The creative process started with research. As a part of this project, I researched the consumer market and Lucky Charms history and message. From here the development stage included writing headlines and copy to give the advertisement a concept and direct message to convey.

This Advertising class project was successful in conveying the idea and concept as well as selling Lucky Charms to my peers.