Chipotle’s brand has a very recognizable style, especially when it comes to typography. Their style lends itself to a very hand drawn sort of look. After speaking with my design mentor, French, he noted that most of the type on the bags are actually hand drawn designs. This does make every design authentic, but it also doesn’t allow other designers to mimic the look and feel on the fly. One of creative services designers, Yanna Rabinkova had started hand drawing and vectorizing type in an Illustrator file. This file could then be used for pulling letters and building out typographic designs. French decided that this process could be speed up if a typeface was built out of these vectorized letters. This is where the project was handed off to me to explore.