Promote F1 as the pinnacle of motorsport racing with its superior technical prowess.
Formula One cars reach speeds of up to 375 km/h. When watching a race live, the cars pass so fast, you don't really see them like you do other races. Instead, you feel the race through the sounds, the rumbles on the track, and the atmosphere. I wanted to create the feeling of speed and created the visual solution of the cars zooming past using motion blur images. To promote it in Outdoor, I aligned the cars on transparent glass surfaces with roads in cities, so it looks like they're zooming past.
You don't just watch a Formula One race, you feel it. Beautiful, breathtaking, pure exhilaration.