Eaton is a global technology leader in power management solutions that make electrical, hydraulic, and mechanical power operate more efficiently, reliably, safely, and sustainably. For the past 20 years Eaton has commissioned visual communications firm, Nesnadny + Schwartz (N+S), to create its annual report. The firm’s role has been to develop the conceptual and visual theme, create the overall design, and manage production from inception to delivery.
In a world where demand for power is growing exponentially, Eaton has positioned itself as “The Power Multiplier,” and chose the designation as the theme for its 2014 Annual Report. To express this direction, Nesnadny + Schwartz used the multiplication symbol as the driving graphic for product- and application-driven photo montages.
The 2014 Eaton Annual Report is the principal document used by the company to communicate with shareholders, employees, directors, potential investors, and analysts, as well as various local, state, and national governmental agencies. To date the annual report has received enthusiastically positive and commendatory feedback from Eaton employees, shareholders, and customers, and has been successfully used as a recruitment and public relations tool.