Studio Zen Wallcoverings has been providing traditional Japanese wallcoverings and fabric to the high-end design community. Most products are made by Japanese craftspersons and they are hand-made. We made the special envelopes as a tool to promote a Japanese traditional and delicate technique to abroad. “Zen” logo mark is developed red and white, that reminds people the Japanese flag. We made great success with the expression of Japan.
Approach
By a visual letting you image a Japanese national flag, it unfolds with red white and thinks that I can express a quality of Japan very much. With the first impression, I made Japan a visual to feel.As one tool to appeal to for a Japanese traditional, delicate technique abroad, I made this special envelope.
Results
They were pleased with this visual very much. They judged it to have expressed a delicate technique by a design wonderfully.
