We were tasked with picking a brand, create new branding and design new packaging elements.
I wanted to incorporate the logotype I designed into the actual forms of the packaging. I used the letterforms to create a set of hangers that would display the socks in the store. These encapsulate the fun and creative energy that Bombas socks strive to encompass.
This project was overall successful as I was able to present a new idea and challenge the client's idea of what "packaging" meant and looked like. It added to the socks without distracting too much and added a fun layer to the customer's purchasing experience.