We were tasked with picking a brand, create new branding and design new packaging elements.
Approach
I wanted to incorporate the logotype I designed into the actual forms of the packaging. I used the letterforms to create a set of hangers that would display the socks in the store. These encapsulate the fun and creative energy that Bombas socks strive to encompass.
Results
This project was overall successful as I was able to present a new idea and challenge the client's idea of what "packaging" meant and looked like. It added to the socks without distracting too much and added a fun layer to the customer's purchasing experience.
