Scotch™ Mount packaging was redesigned to communicate strength, reliability, and speak to the heritage of the Scotch™ brand within the space of double-sided mounting tape. The team wanted to respect the historical significance of the brand equities inherent to the Scotch™ Brand, but bring a strong, consistent voice to the Double-Sided Mounting Tape portfolio as well. It was imperative to not only speak to the power and reliability of the product portfolio, but to bring a differentiated and reliable voice to the shelf as well.