As the first of China's "three famous towers", under the condition of high reputation, how to extend and transmit the Chinese traditional culture represented by the Yellow Crane Tower needs a series of cultural commodity carriers. This ear hanging coffee is a derivative of the cafe in the Yellow Crane Tower Scenic spot. The mission of this product is to integrate and transmit the imported coffee and Chinese traditional culture.

The period of the Republic of China was an era of relatively prosperous integration of foreign cultures. By shaping the background of the period of the Republic of China, the designer made coffee, an imported product, integrate well with Chinese culture. The whole package was drawn into a scene: a pair of men and women sat opposite each other in the cafe. Outside the window was a prosperous urban scene, with the nearby Yellow Crane Tower, The Yangtze River in the distance and the representative concession on the other side of the river generally create visual conflicts: dynamic and static, busy and leisurely... To convey poetic life, convey the prosperity of a city, the mark of an era and the state of people who understand life art from the perspective of consumers, so as to make the brand reach the height of life art, increase the added value of the brand and reach emotional resonance with consumers.

After the product went on the market, it received high appreciation from the leaders of Yellow Crane Tower Scenic Spot and Wuhan Tourism Bureau, and received the love of tourists. Only relying on the number of natural tourists in the cafe of Yellow Crane Tower Scenic Spot, the sales situation is still good, which is far higher than that of other products in the same period.