Through this reframing of the poster project, I explored the dynamics of type and image, testing various ways to combine form and meaning within a poster space. The project was to understand the different ways type can interact with image.
I started my creative process by choosing an area I was interested in. I decided to explore textures and pay attention to the details of a parking lot. I was interested in the forms I found using a viewfinder to abstract the scenery. There were cars, road signage, and construction objects that sparked my interest. I took photographs and paid close attention to composition and framing. In post-production, I edited my photographs to construct abstracted industrial-like images. I worked with type in fusion and separation with image but also fragmented by the image. The posters were made for a fictitious exhibit and music event. Each posters represents a different angle to the event: "Work Ahead" the ex
The posters were found dynamic and dimensional and in dialogue with one another. The posters work together as they share an industrial quality. The images of the posters are hardly recognizable but create a space where the type can live in and inform the event's details within an abstract space.