A low-potency cannabis seltzer, S'lightly provides a light, uplifting buzz without the hangover of alcohol. The seltzer’s packaging and branding needed to safely guide new and cautious cannabis users to a fresh, alcohol-alternative experience.
The S'lightly branding communicates "cannabis clarity." The packaging is accessible, prioritizing legibility and calming aesthetics. As it takes flight, with wingtips suggestive of the cannabis leaf, the hummingbird icon evokes a sense of lightness.