Woah Candy Co, a line of cannabis-infused chocolate covered caramels, was founded by a second generation confectioner who learned the trade while working in his family’s artisan sweet shop in Casselberry, Florida. The secret to their delicious cannabis infused confections comes from Woah's age-old honey caramel recipe, slow cooked the old-fashion way with only the finest and freshest ingredients. This results in a soft, rich and creamy caramel full of flavor with hints of honey, vanilla and cannabis. The package design hearkens back to vintage confectionery packaging with an intricate and playful gold foiled logo as the centerpiece of the brand. The resulting look feels sophisticated, elevating the brand within the crowded cannabis edibles marketplace.
To create a edible cannabis brand that captured the whimsy of nostalgic candy branding.
The client loved the solution and the brand garnered great sales.