To provide customers with the information needed to make vehicle purchase decisions using a vertical print format, allowing for a deep emotional connection to imagery and environment beyond details such as trim level, packages, options, specs.
Approach
To support sales of the all-new A4 by emphasizing that it is a stylish vehicle loaded with next-gen technology, differentiated through lifestyle and showcased value of the model.
Results
Both client and dealers support the value the brochure provides as a premium sales tool.
