Re-imagine the design of grocery store packaging. Pick any company and product.
Approach
I focused on the origin of the company's Pacific Northwest roots. I created a design that reflected what the area is most famous for: namely, weather and scenery. I also chose to hone in on the nature of the company's mission for the design and vessel: simple, homemade food.
Results
It has been highly reciprocated by a large age range. The simplicity and playfulness spoke very well.
