The assignment was to collaborate with a group of interior design students and brand the space they were designing. My particular group chose to design a record store.
My group landed on the idea of creating a records store in Nashville, Tennessee that would feature both old and new styles of records. They wanted the store to have a modern, minimalist design and act as a fun and empowering space for customers. My approach was to subtly blend old 70's styles and modern aesthetics to brand the store.
The result was Flipside Chicks, a store named for its three founders and the idea of there being two sides to every record. The branding is minimal with pops of color, and a logo and pattern with odes to decades past. The logo employs a 70s typeface with colorful rings surrounding it to suggest a record. The rings come out into a graphic linear pattern seen throughout the branding.