War or Peace

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Design Firm: IF Studio & Magnus Gjoen

Client: Self Initiated

Designer: Hisa Ide; Toshiaki Ide

Category: Poster; War

Country: United States of America

Producer: Sarah Tan

                
                        Design Firm
                        
                            IF Studio & Magnus Gjoen
                        
                        Client
                        
                            Self Initiated
                        
                        Designer
                        
                            Hisa Ide
                        
                            Toshiaki Ide
                        
                        Category
                        
                            Poster
                        
                            War
                        
                        Country
                        
                            United States of America
                        
                        Producer
                        
                            Sarah Tan
                        
                        Main Contributor
                        
                            Toshiaki Ide, Hisa Ide, Magnus Gjoen
                        
                        Design Director
                        
                            Hisa Ide
                        
                        Creative Director
                        
                            Hisa Ide
                        
                            Toshiaki Ide
                        
                            Magnus Gjoen
                        
                        Copywriter
                        
                            Athena Azevedo
                        
                            Toshiaki Ide
                        
                        Artist
                        
                            Magnus Gjoen
                        
                        Art Director
                        
                            Magnus Gjoen
                        
                        Title

Assignment

Create an antiwar poster that simultaneously expresses the complexity of the topic.

Approach

Inspired by Magnus Gjoen’s original conceptual artwork we came up with the tagline “War OR Peace”.

Results

The resulting poster even surprised us. It is an “anti-protest protest” poster—a kind of Rorschach test—in that it doesn’t tell you what to think but rather invites self-reflection in the viewer.