One can hardly think of a more challenging set of circumstances. A nationwide economic collapse. Plummeting home values. And an RV industry that was on the verge of disappearing. To make matters worse, strict bank underwriting was making RV loans virtually impossible to come by. Yet our client, Tiffin, had several advantages. A strong financial position, a fiercely loyal customer base, and a longstanding reputation for standing behind their products in good times and bad. Our campaign sought to do two things. First, we needed to give people a dose of perspective. Our goal was to help people take the long view — that even during an economic recession, there are precious family moments that can never again be recaptured. If anything, time is more precious than ever. And with a substantial media buy, we wanted to reinforce the image of Tiffin as one of the survivors — a company that emerged from the economic morass stronger than ever, and ready to support their products for years to come. Today, the Tiffin plant is operating at full capacity, and dealers can’t get enough of their product.