In this project we were told to create a brand totally from scratch in any category. I am passionate about food and cooking so I decided to create a high-quality kitchen wares brand loosely inspired by European culture and design.
I wanted to create a brand that felt expensive, yet welcoming, similar to that of a Williams Sonoma or Sur la Table. Mesure is where you shop for high quality wares and excellent service. Simple yet refined. Elevated but comfortable. High-quality wares for good, Mesure.
My professor loved the brand and said the look and feel is exactly appropriate for the category, claiming he could see his mother, who loves to cook, shopping there.