We were assigned to re-design the current logo for the companies we were given in the span of 4 to 5 weeks. Our goal was to show the personality and charm of the client through the logo since their official logos did not have that appeal.
My approach when starting this assignment, was to look at different ways people design icons because, I knew I wanted this logo to be easy to read and simple. The official logo took me a couple of minutes to understand, and I felt that it did not fit the aesthetic of the company.
The feedback was great! I submitted this logo in London International Creative Competition (LICC) 2020 and was recognized in their Official Selection for non-professionals - Design