As part of an overall re-branding of Arteriors, a high-end residential furniture manufacture. A new program was developed to elevate the brand through a comprehensive advertising program.
The concept behind the ad program was to push the company in a more high fashion direction. Using models and multiple examples of the company‘s products to illustrate the brand statement…. “The fine balance between art and interiors”
The new ad program has been received with great enthusiasm and recognition by the company's customer base. It has become a very successful relaunch for the brand.