"We're Changing How the World Treats Cancer." 2014 Annual Report
Mohawk, Options, Ultrawhite, Navajo
Ideas On Purpose
This report needs to showcase how MSK is changing how the world treats cancer. There are chapters focusing on partnerships, research and science. Most of these stories have no visual or photography to show.
Ideas On Purpose created a simple, message driven report with a bold typographic cover and creating a book structure where each section has a small reveal on the cover. Each section uses illustration to capture the concepts and communicate to the readers. This report takes complex concepts and communicates through metaphoric illustration and simple and clear typography.