Pavomea Chickpea Crisp is a new snack produced by the artsy dessert brand Pavomea. Its package design picks up the image of Da Vinci’s famous portrait painting The Lady with the Ermine as pictorial inspiration source to fabricate 4 female figures that stand for 4 different ideal types of women, and also 4 flavors of the Chickpea Crisp. We want to make a hit snack with special design which can be spread online(self-diffusing)
The first is Ms. Ayako who is a pop idol that loves to collect hats and buy things from second-hand market. She is quiet outside and warm inside, holding a red carp. And she stands for the flavor of Mustard sea moss. The second is Ms. Fiona who is a foreign company executive. She holds a teddy bear and stands for the flavor of pistachio. The third is Ms. Chuan, she is a music producer who enjoys electronic products and futuristic dresses. She holds a fox and stands for the spicy flavor. And the last one is the owner of a dessert store, holding a peacock, standing for a special flavor coming from the traditional Chinese dessert called the date and walnut. What's more surprised is that the eye-part of the 4 figures change evidently while you tearing off the packages. And the shape of prism takes on the triangle design of the brand as well.
The prism structure and the tore-changing design is quite hard to achieved but we finally did it with the help of the printing factory. And the brand boomed online to offline (from zero to one) which definitely reached our setting goal.