Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Hallmark / Guardians of the Craft / Loyal to the Soil are a group of artisan winemakers, based in South Australia with a roving mission to source small, precious parcels of exceptional fruit. And with that fruit, they strive to create holistic wines with regional definition. The naming, branding and packaging needed to communicate this collective’s philosophy as well as express the small batch, handcrafted nature of the wine.'Master Strike' wines are a Shiraz and a Grenache both from the renowned Barossa region as their first small batch offerings.
This project has been in gestation for over 6 years ago when we were initially tasked with brand naming - Hallmark / Guardians of the Craft / Loyal to the Soil. Once the collaborative came to actualisation and their wines were ready, we realised the brand identity and brand expression.
A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold and silver. The term hallmark can also be used to refer to a particular distinguishing characteristic.
The branding and the labels were designed as a tribute to fine craftsmanship, inspired by techniques mastered by craftsmen in their work. The brand and its expression encompasses a series of markings (like hallmarks) that reveal aspects of their ethos and origins, along with mottos that are relevant yet irreverent.
Newly released, the combination of the distinctive labels, the winemakers' ethos and the lively brand expression is achieving great results and lots of kudos.