"Ready to Level Up." Level Up is a term used in video gaming. It means you have moved to the next level of the game, that you've mastered a lower level and are ready to take on the next challenge. And that's exactly what GameStop, the world's largest gaming retailer, wanted to convey to it's annual report audiences: that it was ready to take on the next gaming console cycle and the future. On the cover, all of the characters from various games are ready to do battle, and they're with GameStop all the way.