This wine is made to help wine producers of the Swiss canton Ticino that suffer from the commercial impact of Covid19. This project is a collaboration of different umbrella organisations: Ticinowine (promoting the local wine), GastroTicino (restaurants), Ticino Turismo (tourism), HotellerieSuisse Ticino (hotels), Associazione Campeggi Ticinesi (camping sites), Unione Contadini Ticinesi (farmers) and Centro di Competenze Agroalimentari (farming and nutrition). G+A was asked to design the label.
Twelve wine producers provided wines united under one label. „Uniti“ means "united", and the blackbird’s italian name is „merlo“. Therefore, this is a merlot!
As wine is selled in restaurants and bars in Ticino at a very affordable price, the label is designed like a poster.