The goal of this project was to create a logo that represented a bicycle company, but also tied in the Greek affiliation with the name, Trojan Bicycles.
The solution was to combine bike parts with a Trojan helmet. The middle section if the helmet is made up of the bike chain and the fuzz on top is the tire tread of a bike tire.
The logo was successful because the bike parts fit perfectly on the pieces of the Trojan helmet. This simple, yet conceptual design ties in the Greek affiliation, connecting it to the bike shop.