The publication is reminiscent of a fashion magazine. In addition to being part of the title, the theme of fashion is emphasized in the imagery and information presented throughout the report.
The report features several large-format images in a journal and a special financial section. Both of these were sent in a box similar the shipping boxes used by the TOM TAILOR online shop. The journal presents the TOM TAILOR brands in the form of a fashion spread. Background articles on production processes and industry news as well as infographics are integrated in the same magazine style. In this way, the annual report conveys the company’s industry expertise through both design and content.
