The goal of the project was to create a classy logo for a casino located in Northern California. The old logo was outdated and needed to be simplified.
Approach
After looking over thumbnail sketches, the best solution was to combine a poker chip and pine trees that resemble arrowheads or spades.
Results
The logo is successful because it is classy and elegant and represents a casino. The pine trees in the middle of the poker chip also resemble arrowheads, since the company is owned by Native Americans, or spades from playing cards.
