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ViaSat has a reputation for its cutting-edge innovation, and for being a technological leader in the satellite industry. Our launch of the highest capacity communications satellite ever built, in terms of the competitive, game-changing services that the new technology enables, has been a big transformation for the entire satellite communications industry.
This year’s challenge was to convey that transformative effect to investors, and to celebrate the key ingredient behind our innovation: the imagination of our employees. Einstein’s quote, “Imagination is everything. It is the preview of life’s coming attractions” seemed particularly appropriate for a company very often faced with skepticism about the impossibility of realizing its dreams. After years of detractors saying that a high capacity satellite, such as the one we built, was impossible to make, or difficult to sell services on, 2013 was our year to prove them all wrong, and for our subsequent performance to take center stage.
The visual theme of a theater performance naturally evolved out of the imagination one: we wanted to take on a playful yet informative style, with a reflection of ViaSat’s culture and a nod to the fun that employees have as they try to bring to fruition challenging but rewarding projects. Every person you see in the report is a ViaSat employee, each one a member of the team that worked on the project they’re pictured in. (You can imagine that across multiple geographical locations, this was quite a design, photographic and logistical challenge!)
We recieved a lot of possitive response both from investors and employees on this Annual Report.