For this report, our task was to engage the reader – to draw them into reading the EBOS story. Given that they use their smarts to get healthcare products from supplier to customer, we employed the metaphor of a ‘highway’ to deliver our message. This resolved itself in the form or a ‘blue ribbon’ (often associated with quality) that weaved its way single-mindedly and assertively through the document, supporting the concept of a well considered pathway. Mixing this linear stream with infographics and the confident use of typography varied the story’s pace and allowed key milestones and results to be punctuated.
The journey metaphor allowed EBOS’s past to be contextualised with where they are now, and what they do as a business. It also allowed the way forward to be presented, positioning now as the start of an exciting future growth journey.
The brand identity had scope to build on their quiet confidence. We sought to create a visual platform that would convey openness, honesty and a straightforwardness that previously hadn’t been captured. Their identity utilises four cyan boxes which inspired a clear and simple design execution that was solid, bold and efficient.