
- Agency
- Xiaomi
- Client
- Xiaomi
- Designer
- Ecosystem Packaging Design Team
- Category
- Computers
- Country
- China
- Title
- Mi Watch
- Agency
- Xiaomi
- Client
- Xiaomi
- Designer
- Ecosystem Packaging Design Team
- Category
- Computers
- Country
- China
- Title
- Mi Watch
- Creative Director
- Lu Chen
- Structural Engineering
- Zhizhuang Song
- Graphic Designers
- Jiangpeng Su
- Design Firm
- Xiaomi
Assignment
Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design of Mi Watch stands out its characteristics of high technology.
Approach
The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Results
The packaging design of Mi Watch stands out its characteristics of high technology. On the box, the watch screen displays water ripples reflecting that time is like water flowing away quickly and we must cherish it. The watch is not sunken into the pulp tray but instead of raising from the surface, just seeming like it is a floating watch on the box.
Contact Information
- Company Name
- Beijing Xiaomi Mobile Software Co.Ltd
- Phone
- +86 10 60606666
- chenlu@xiaomi.com
- Website
- mi.com
- Address
- Xiaomi Campus, Anningzhuang Road
Haidian District
Beijing, Beijing
100085 CN