Petron opted for a clean white background as the canvas on which an edgy layout would be mounted. Fonts, colors, graphics and crisp images in different combinations yet in perfect harmony conveyed a company unafraid to be unique, different, and aggressive. The cover, a complex juxtaposition of graphic elements, simulates a service station from which arise vertical “bars” made up of words trumpeting the year’s milestones. The tagline “Going Full Speed” was represented by the “running” miniature squares on the cover, and repeated in every page to convey the speed with which Petron pursues the completion of its goals, its projects, its vision. The $2 billion refinery project was featured in several pages to underscore its role in the advancement of the local oil industry and the company’s contribution to nation building.