Create cost-effective retail packaging for their frozen, gluten-free line of bread.
Our client was looking for new growth; however, the original line up of bread had shelf-life limitations because of the all-natural ingredients involved, which kept them to a regional brand. So they formulated travel-friendly frozen loaves of their most popular flavors. With the formulas finalized, they asked us to expand the brand to include this new category.
Our approach was to continue to adhere to the extensive visual design system, which we established earlier in the year while expanding the design language to something unexpected. There was a lot of back and forth with the printer to ensure the color palette was consistent with the non-frozen packaging which was printed on paper not plastic.
The results were not only positive from the client but also from the slew of new retailers and distributors, mainly on the west coast. Simple Kneads was a regional brand here in the Carolinas, but the package design and excellent tasting bread allowed them to expand operations.