PROCESS/TASKS/VISION: Research, interviews, observation, conceptualization, actual glyph design (including letters, numerals, punctuation marks and symbols), kerning of letter pairs and export to usable .otf file.
BUDGIE & BRIDGET LICHTINGER
Affectionately known as Budgie by her colleagues, Bridget Lichtinger has a bubbly personality
that permeates into her professional side, adding spunk and fun to the serious task of advising college students as they enter the working world. This duality plus the duality of her ambivert personality is presented through the strong variation in stroke widths. Unique flair and unexpected curves, especially on the top serif in the i, l, and h, evoke playfulness; the curved tail of the Q, the two-story g, and the serifed U add a touch of eccentricity; and curved corners allude to the softness in her personality.