We all want to make a difference in the world, and while there are many methods for doing so, monetary donations are perhaps one of the most practical. Actually making the donations, however, can be a complicated process. We ask questions like, how do I start? What causes should I donate to? Which organizations are the most trustworthy? Will my donations give me tax benefits? These are the type of questions I sought to answer with a new mobile application.
My research involved several steps including statistical validation, user interviews, competitive analysis brand strategy, and user tests. I built a clickable prototype in Figma to help visualize what the final app would look like.
We all want to make a difference in the world, and now with Charitease, we can do it quickly and with full confidence. Through reliable research methods, I identified the problems that face donors looking for easier methods. Through thorough testing, I produced effective solutions to those problems. Charitease boasts of accessibility, greater perceived impact, and more institutional transparency. Truly, making a difference has never been easier.