The project was to create a series of packages for a made up brand. The items in question were open to the student, with variety of form being emphasized as the best form of executing this project. My goal with this project was to create a gift basket of Colombian treats under a fictitious brand name "Quiubo Parcero?".
Approach
The process began with sketching my original brand identity ideas on paper before searching for the existing products. After finding the bottles and examples of boxes for reference, I measured the sizes of all the existing labels in order to create the new branding design. After multiple prototypes on paper, the solution was to create these designs on canvas, as it would illustrate the style of the Colombian culture.
Results
The project was well received by Professor Moore, with the fact that the printing was done on canvas surprising him. The illustrations did display that sense of Colombian culture, with fellow Colombian students instantly recognizing the figures and illustrations for what they were. The suggestions from Professor Moore included taking more mockup images, as well as adding more variety of form.
