Eileen Hedy Schultz is a dedicated professor in the Graphic Arts Department at the School of Visual Arts in New York City. Known for her innovative approach to teaching and her commitment to fostering inclusive, dynamic learning environments, Eileen is a respected figure in the world of design education.

Introduction by Gail Anderson, Chair, BFA Advertising and Design, School of Visual Arts

Eileen Hedy Schultz won’t remember this, but she was one of the first people I called when I started my first job at Random House so many (many) years ago. I wasn’t a particularly memorable student in Hedy’s Wednesday afternoon class, but her kind words and encouragement on that call from my new office meant the world to me. Hedy knows how to help students build confidence in their skills, and I’ll always cherish her gracious and even excited response to the breathy news of my gainful employment. That’s why students around the world love Eileen Hedy Schultz so much: She helped generations of designers stand tall both in the classroom and out in the big, bad world. It’s our pleasure to now celebrate YOU, Hedy!

Introduction by Richard Wilde, Chair Emeritus, BFA Design and BFA Advertising, SVA

Every so often in the world of design education, a remarkable teacher appears. Eileen Hedy Schultz is that remarkable person, given all her wonderful attributes—she’s kind, caring, concerned, and gentle. Most importantly, she has a genuine relationship with each and every student, which is transmitted through her loving presence. Hedy has an unparalleled legacy in the world of design education, having taught thousands of students, each of whom thinks of her with admiration and affection. I love you, Hedy.

What is your process for selecting a student for your class?

Students generally join my classes via word of mouth from former students.

What are the qualifications you require?

Their passion for learning.

What are the disqualifications?

None.

What might be a typical first assignment?

A “true-to-life” assignment given to professionals worldwide.

Are real clients suggested?

No. “Clients” are general and, again, worldwide.

Might you also ask students to choose a passion of their own for the assignment?

No. Their “true-to-life” assignment requires their passion.

Do you work with students individually or not?

Whenever they wish. One makes time for those in need.

Do you present their work so that you and the rest of the class can participate in criticism?

Always. There is an open critique to the entire class after a one-on-one.

How do you develop and raise your students’ visual and verbal standards?

By showing the best visual solutions from my former students a week prior to each assignment for inspiration, followed by a careful critique of their present work. Verbal is not a necessity at this point since a great majority of students come from abroad and are in their first year of graphic design. Verbal will come to them in the few years that follow.

What percentage of the whole class reaches award-winning work?

Approximately 85%. They seem more incredibly talented with each coming year.

Have you ever dismissed a student or students from your class? If so, for what reason?

Never.

With the semester’s end, what kind of advice do you give to the class?

First, I give advice on a well-developed professional resume and cover letter, and include an in-detail discussion regarding interviews for those interested in internships and eventual employment. Then, a list of possible employment venues and a sharing of sincere words that they be strong and brave and follow their heart throughout their lifetime (even if it isn’t eventually graphic design). And to feel free to stay in touch. I’m forever available for guidance in all of their years to come.

Can you name a few of your past students who have gained success?

Said with deep pride and gratitude: innumerable over many years.

Eileen Hedy Schultz is the president and creative director at Design International and the creative director at The Depository Trust Company. She's formerly the creative director at Hearst Promotions and was the creative director for advertising and sales promotion for Good Housekeeping. She earned her BFA from the School of Visual Arts and was a member of the Art Students League at Columbia University. Eileen was president of the Society of Illustrators and the Art Directors Club (only woman president in ninety-six years) for the School of Visual Arts Alumni Society. She was a former chairman for the Joint Ethics Committee. Currently, she is on the board of trustees for the School Art League. She is also on the board of directors for the School of Visual Arts, the advisory board for FIT, and the advisory commission for New York Community College. She’s a former columnist for Art Direction and an art director, designer, and editor for the 50th Art Directors Club Annual. Eileen is a national and international lecturer and has earned innumerable professional awards and honors, such as the Outstanding Achiever Award from the School of Visual Arts Alumni Society. She currently works as a photographer and a graphic, interior, and fashion designer.

To discover other design professionals, order Graphis Journal #368 here.