One year ago, engineering and technology company Bosch reached out to advertising firm Bailey Lauerman to promote their Night Vision Wiper Blades. Their campaign, “Night Vision has Evolved,” gave drivers the eyes of nocturnal animals to highlight how their blades reduce blur and glare, making night driving clearer. For the campaign’s second year, Bailey decided to go big and show their work at the Sphere in Las Vegas. The result? A Graphis Advertising Gold-winning video that shows the world’s largest orbital structure evolve into a series of eyes, creating a presentation that had viewers checking their own vision.

By: Sean Faden, Head of Creative Ops, Bailey Lauerman

Bosch Night Vision Wiper Blades reduce blur and glare, making driving clearer on stormy nights.

To promote this advance, we created the “Night Vision Has Evolved” campaign. Executions showed human eyes evolving into the eyes of nocturnal creatures. But none as singularly and enormously as our “Night Vision Has Evolved” video shown on the Sphere in Las Vegas. At 34 stories high, it’s the world’s largest branded orbital structure.

Word of the Sphere video spread through social media, catching the attention of the world, including Bosch corporate executives in Europe and Asia.

Bailey Lauerman is an independent full-service agency that specializes in understanding America from the inside out. Through decades of experience from their Nebraska headquarters, they have established themselves as experts on the 92% of Americans who live outside of the country’s 10 largest cities. They call that 92% “The Everything In-Between.” Bailey Lauerman has been recognized by the Effie Effectiveness Index as one of the Top 10 Most Effective Independent Agencies in the nation, was awarded “Small Agency of the Year” by Advertising Age, and has been named one of “20 Small Agencies that Punch Above Their Weight” in Forbes. The agency has earned national recognition for its work with top brands, including Disney, Union Pacific, AMC Theatres, Phillips 66, Bosch, Panda Express, Netflix, UnitedHealthcare, the Smithsonian, and many more.

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