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130 East 67th Street
New York, NY 10021

Company Name

Vignelli Associates

Company Type



Italian, English

Established In



August 13, 1934, Udine, Italy





Graphis Archives

Biography/Work Experience

Lella Vignelli was born in Udine, Italy. She received a degree from the School of Architecture, University of Venice, and became a registered architect in Milan in 1962. In 1958, she received a tuition fellowship as a special student at the School of Architecture, Massachusetts Institute of Technology, Cambridge. In 1959, Ms. Vignelli joined Skidmore, Owings & Merrill, Chicago, as designer in the interiors department. The following year, with Massimo Vignelli, she established the Vignelli Office of Design and Architecture in Milan. In 1965, she became head of the interiors department for Unimark International Corporation in Milan and in New York (1966). In 1971, the Vignellis established Vignelli Associates, where Lella Vignelli was initially Executive Vice President, and is now Chief Executive Officer. Seven years later, they formed Vignelli Designs, a company dedicated to product and furniture design, of which she is President.

Philosophy on Work

“If you don’t find it design it!”

Professional Specialties

Characterized by The New York Times critic Paul Goldberger as “total designers,” the Vignelli’s designed for every domain: industrial and product design, advertising, identity, packaging, product, interior, architectural, magazine and newspaper design, exhibit design and environmental design.


Lella and her husband won the AIGA Medal In 1982.


She studied at the School of Architecture, University of Venice, and became a registered architect in 1962 in Milan.


Vignelli Associates have completed a large range of projects, including Corporate Identity Programs, Graphics Programs, Architectural Graphics, Transportation Graphics, Publication Design, Packaging Design, Interior Design, Exhibitation, Museum and Trade Show Design and Furniture and Product Design. Vignelli Associates are delighted to have worked with a large range of global clients, including but not limited to: American Airlines, Inc./Dallas TX Bloomingdale’s/New York, NY Brookstone Company/Peterborough, NH, Ford Motor Company/Detroit, MI Guggenheim Museum/New York, NY JC Penny/New York, NY McGraw-Hill/New York, NY Memorex/Palo Alto, CA New York Botanical Gardens/New York, NY Xerox Corporation/Rochester, NY American Stock Exchange/New York, NY IBM Corporation/New York, NY JBL Inc./Woodbury, NY The Metropolitan Opera Guild/New York, NY The New York Times/New York, NY Ritz-Carlton Hotels/New York, NY US Department of Interior: National Park Service/Washington, DC Warner Brothers Studio Stores/Nationwide BMW AG/Munich, Germany Misawa Homes Co., Ltd/Japan Radio Televisione Italiana: TG2 news Broadcast/Italy World Cup 2002 Candidacy Committee/Japan AT&T Building/New York, NY Metropolitan Transportation Authority/New York, NY Alitalia Airlines/Italy Fodor’s Travel Publications/New York, NY Penguin Books/London, England The Herald/New York, NY Barney’s/New York, NY Saks Fifth Avenue/New York, NY US Postal Service/Washington, DC Jaguar/auto shows Corning Glass Works/Corning, NY Venini Glass/Milan, Italy


She is a frequent speaker and juror for national and international design organizations. She is the American Institute of Graphic Arts (AIGA), the International Furnishings and Designer Association (IFDA), a member of the Industrial Designers Society of America (IDSA) and the Decorators Club of New York.

Area of Expertise

Her work includes graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions.