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Issue 126

CONTENTS

296 Alastair Allen, Ludlow: Time / Life/ Sports Illustrated / Fortune / Promotion that creates confidence

320 Hans Neuburg, Zürich: Musica Viva

324 Gillo Dorfles, Milano: F. Grignani: Alfieri & Lacroix / Trade advertising creates an image for an Italian printer

330 Willy Rotzler, Zürich: Air-India

338 Willy Rotzler, Zürich: Walter Grieder

352 Jerome Snyder, New York: Paul Davis

365 Book Review

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