Graphis Magazine, The International Journal of Visual Communication, was designed and published by Walter Herdeg from 1944 through 1985. It originally presented work from Fine Artists such as Picasso, Vasarely, Munch, and many more; later, it presented the evolution of Graphic Design as we know it today, followed by Illustration, Photography, and eventually Advertising. Herdeg also initiated Graphis Annual (Design integrated with Illustration) in 1952, followed by Photographis (Design integrated with Photography) in 1966, and Graphis Posters in 1973. He also published books on a variety of topics such as comics, diagrams, ephemera, and television graphics. Herdeg’s high expectations for quality in everything he created made him a legend in the design community, and he was admitted into AGI in 1952.

In 1985, Herdeg retired and sold Graphis to B. Martin Pedersen, who redefined the Annuals by separating them into Design, Photography, Advertising, and New Talent for student work. He also began publishing non-Annuals in Typography, Branding, Brochures, Annual Reports, and Logo & Letterhead. Pedersen continued with the Magazine until 2005 when it ceased due to economic decline. In 2008 his distributor, Watson-Guptill, unexpectedly folded, and with it the AIGA and Art Directors Club Annuals ceased publication. Pedersen was caught between two decisions: to also fold or to continue by selling directly. Having chosen the latter, he needed to build a customer base to help him survive the printing of the books, which required a considerable investment from his end.

Herdeg related to Pedersen that he did not invest in writers because in his experience, the Design community generally did not take the time to read. In 19--, however, B. Martin Pedersen hired Martin C. Pedersen (not a relative), who had just lost his job with Newsday, as an Editor with the responsibility of improving the editorial. Both agreed that it would be beneficial to invest in great writers to bring some dignity to the community of talent being presented. From 1997-2000, (issues 307-323), they commissioned great writers such as Tom Wolfe (interviewed Milton Glaser in issue 331), Truman Capote (wrote about Richard Avedon’s portraits in issue 86), Pete Hamill (wrote about “The Public and Private Art of David Levine” in issue 321 and Milton Glaser in issue 324), and Paola Antonelli (wrote about Pierluigi Cerri in issue 286, Italo Lupi in issue 276, and Achille Castiglioni in issue 285), among many others. These articles may have been read; however, there was no response on the editorial, nor was there an increase in subscribers. Herdeg was unfortunately right; however, unwilling to accept this, Pedersen is now relaunching the Magazine as Graphis Journal, which will continue to present quality editorial about the talent behind the extraordinary artwork in the industry.

For your reference, all of the creatives and writers presented are listed below in alphabetical order by last name. If you become a Professional Member, you can gain access to over 60 years of Graphis Magazine from 1944 to 2005. These 355 issues give rare insight into the historical emergence of our professions from a start in Fine Art to the development of Graphic Design (or commercial art) and Advertising as we know them today.

I sincerely believe that much of the Platinum and Gold Award-winning work we have been receiving over the years qualifies as fine art. —B. Martin Pedersen


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Contributors

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

S., J.P., Author

Sabat, Hermenegildo, Caricaturist

Sack, Dr. Manfred, Author

Sadgrove, Brian, Author

Safayev, Tagir, Author

Sagmeister, Stefan, Author, Designer

Saiki, Maggie Kinser, Author

Saito, Baku F., Designer

Saito, Makato, Poster Artist

Saito, Shigetaka, Author

Sakane, Susumu, Author

Saks, Arnold, Designer

Salamoun, Jiri, Illustrator

Salgado, Sebastiao, Photographer

Salisbury, Harrison E., Author

Salmon, Mark, PH. D, Author

Salter, G., Author

Saltz, Ina, Author

Samson, J.P., Author

Sandberg, Herbert, Author

Sandberg, Jens Henrik, Author

Sandberg, Willem, Graphic Designer

Sandberg, W. J., Author

Sandler, Barbara, Painter

Sandro, Photographer

Sanna, Gavino, Advertiser

Sante, Luc, Author

Santerini, Constantino, Calligrapher

Saroj, Artist

Sarpaneva, Timo, Designer

Sato, Ken, Author

Sato, Koichi, Graphic Designer

Satoh, Taku, Designer

Sauret, Andre, Art Book Publisher

Sauvage, Marcel, Author

Savignac, Raymond, Author, Graphic Artist

Saville, Peter, Art Director

Sawka, Jan, Author, Artist

Saxon, Charles, Cartoonist

Scarabottolo, Guido, Illustrator

Schaarschmidt-Richter, Irmtraud, Author

Schafer-Ast, Albert, Illustrator

Schatz, Howard, Photographer

Schatzmann, Dr. Jurg, Author

Scheiwiller, Vanni, Author

Schemo, Diana Jean, Author

Schenk, Roland, Graphic Designer

Scher, Paula, Graphic Designer

Schleger, Hans, Author, Graphic Designer, Illustrator

Schmalenbach, Werner, Author

Schmid, Max, Author

Schmied, Prof. Wieland, Author

Schmitz, Martina, Author

Schmoller, H., Author

Schneidler, Friedrich Hermann Ernst, Artist

Schob, Anton, Author

Schraivogel, Ralph, Graphic Designer

Schreiber, L.P., Author

Schroder, Thomas, Author

Schrofer, Jurriaan, Graphic Designer

Schubert, Zdzislaw, Author

Schulman, Ken, Author

Schulte, Michael, Author

Schultz, Eileen Hedy, Author

Schute, Prof. Dr. Karl, Author

Schwartz, Marvin, Author

Schwartz, W., Author

Schwartzman, Arnold, Filmmaker, Graphic Designer

Schweiss, Hans, Graphic Designer

Schweizer, Hans-Ulrich, Author

Schwerzmann, Urs, Art Director

Searle, Ronald, Author, Cartoonist

Seckel, Prof. Dr. Dietrich, Author

Sedlacek, Frantisek, Author

Seese, Guy, Advertiser

Segal, Leslie A., Author

Seidenberg, Dr. Margot, Author

Seiichiro, Arai, Author

Seireeni, Vigon, Designer

Seitz, Fritz, Author

Selbert, Clifford, Author

Seliger, Mark, Photographer

Selz, Peter, Author

Sempe, Jean-Jacques, Cartoonist

Sendak, Maurice, Children's Book Author, Illustrator

Senft, Bret, Author

Senigo, Marc, Author

Seoane, Luis, Artist, Lithographer

Serov, Sergei, Author

Serwatowski, Wladyslaw, Author

Severia, M.F., Author

Severin, Othmar, Author

Shah, Haku, Author

Shahn, Ben, Author, Artist

Shahn, Bernarda Bryson, Author

Shalom of Safed, Artist

Shapiro, Ellen, Author

Shapiro, Joshua, Author

Shaw, Paul, Author

Sherr, Dan, Author

Sherr, Leslie, Author

Shulman, Ken and Brown, Author

Shurov, Victor, Author

Siebeck, Wolfram, Author

Siegel, Alan, Author

Siegel, Anita, Illustrator, Sculptor

Sieger, Dieter, Architect, Designer

Siemaszko, Olga, Author, Illustrator

Sigigalli, Leonardo, Author

Silver, Mel, Author

Silverstein, Louis, Author

Silverstone, Stuart, Author

Silvester, Roger, Author

Simeonov, Iana, Author

Sinisgalli, Leonardo, Author

Sipek, Borek, Architect, Designer

Sirefman, Susanna, Author

Sirota, Peggy, Photographer

Sis, Peter, Filmmaker, Illustrator, Novelist

Siskind, Aaron, Photographer

Skelton, R. A., Author

Skidmore, John A., Author

Skodt, Finn, Graphic Artist

Skolos, Nancy, Author

Skrobucha, Heinz, Author

Sladek, Dr. Isabella, Author

Slattery, Bill, Designer

Slaughter, Tom, Artist

Sluys, F., Author

Smidt, Sam, Graphic Designer

Smith, Elwood, Cartoonist

Smith, Ernie, Graphic Designer

Smith, Gillian Crampton, Designer

Smith, John, Author

Smith, Paul, Author

Smith, Rodney, Photographer

Smolan, Leslie, Designer

Snowden, Lynne, Author

Snyder, Gertrude Goodrich, Author

Snyder, Jerome, Author, Art Director, Illustrator

Soby, James Thrall, Author

Sokol, Bill, Illustrator

Sommese, Lanny, Author, Graphic Artist

Sorel, Edward, Author, Graphic Artist

Sottsass, Ettore, Architect, Designer

Sovak, Pravoslav, Draftsman

Spaabaek, Dorthe, Author

Sparke, Penny A., Author

Spector, Larry, Advertiser

Speed, John, Cartographer

Spencer, Herbert, Author

Sperry, Jane, Author

Spiegelman, Art, Cartoonist, Illustrator

Spohn, Jurgen, Children's Book Author, Graphic Designer

Sponagel, Kurt, Author

Srdic, Vladan, Designer

Staber, Margrit, Author

Stahel, Urs, Author

Stahelin, Walter, Author

Stahly, Francois, Author, Sculptor

Stallinga, Henk, Designer

Stama, Theo, Author

Stamaty, Mark Alan, Children's Book Author, Cartoonist

Standard, Paul, Author

Stankiewicz, Eugeniusz, Poster Artist

Stankowski, Anton, Graphic Designer

Stanley, Author

Staples, Cecilia, Window Dresser

Starowieyski, Franek v.B., Graphic Artist

Stasys, Artist, Designer, Playwright

Staubach, Horst W., Author

Stauffacher, Jack Werner, Author

Steadman, Ralph, Illustrator

Stearn, William T., Author

Steichen, Edward, Photographer

Steig, William, Illustrator

Steimle, Jerry, Author

Steinberg, Saul, Illustrator

Steiner, Heiri, Author, Graphic Designer

Steiner, Henry, Graphic Designer

Steinlen, Theophile Alexandre, Painter, Printmaker

Steinmetz, Ludwig, Author

Steinorth, Dr. Karl, Author

Steinweiss, Alex, Graphic Designer, Art Director

Stenico, Arturo, Author

Sterling, Jennifer, Graphic Designer

Stermer, Dugald, Author, Illustrator

Stern, Arno, Author

Stern, Bert, Photographer

Stewart, Clair, Author

Stiller, Gunther, Illustrator

Stojanovic, Slavimir, Graphic Artist

Stone, Gilbert, Illustrator, Painter

Stone, Joanne, Author

Stout, D.J., Designer

Strache, Dr. Wolf, Author

Strahm, Dr. Hans, Author

Stromeyer, Gisela, Environment Designer

Stroud, Steve H., Author

Struwe, Carl, Author

Studinka, Felix, Author

Stulz, Siegfried, Author

Stumm, Reinhardt, Author

Suares, Jean-Claude, Designer

Sugimoto, Hiroshi, Photographer

Sugiura, Kohei, Author, Graphic Designer

Sullivan, Cleo, Photographer

Sulser, Wilhelm, Author

Summerford, Jack, Author, Designer

Surkov, Yuri, Graphic Designer

sur-Moudon, Chapelle, Author

Suss, Katrin, Poster Artist

Sussman, Gerald, Author

Suter, Daniel, Author

Sutnar, Ladislav, Author

Swierzy, Waldemar, Poster Artist

Sykes, Claire, Author

Sykes, Steven, Ceramist

Sylvester, A.D.B., Author

Szamosi, Ferenc, Author

Szekessy, Karin, Photographer

Szemberg, Henryk, Author