Graphis Magazine, The International Journal of Visual Communication, was designed and published by Walter Herdeg from 1944 through 1985. It originally presented work from Fine Artists such as Picasso, Vasarely, Munch, and many more; later, it presented the evolution of Graphic Design as we know it today, followed by Illustration, Photography, and eventually Advertising. Herdeg also initiated Graphis Annual (Design integrated with Illustration) in 1952, followed by Photographis (Design integrated with Photography) in 1966, and Graphis Posters in 1973. He also published books on a variety of topics such as comics, diagrams, ephemera, and television graphics. Herdeg’s high expectations for quality in everything he created made him a legend in the design community, and he was admitted into AGI in 1952.

In 1985, Herdeg retired and sold Graphis to B. Martin Pedersen, who redefined the Annuals by separating them into Design, Photography, Advertising, and New Talent for student work. He also began publishing non-Annuals in Typography, Branding, Brochures, Annual Reports, and Logo & Letterhead. Pedersen continued with the Magazine until 2005 when it ceased due to economic decline. In 2008 his distributor, Watson-Guptill, unexpectedly folded, and with it the AIGA and Art Directors Club Annuals ceased publication. Pedersen was caught between two decisions: to also fold or to continue by selling directly. Having chosen the latter, he needed to build a customer base to help him survive the printing of the books, which required a considerable investment from his end.

Herdeg related to Pedersen that he did not invest in writers because in his experience, the Design community generally did not take the time to read. In 19--, however, B. Martin Pedersen hired Martin C. Pedersen (not a relative), who had just lost his job with Newsday, as an Editor with the responsibility of improving the editorial. Both agreed that it would be beneficial to invest in great writers to bring some dignity to the community of talent being presented. From 1997-2000, (issues 307-323), they commissioned great writers such as Tom Wolfe (interviewed Milton Glaser in issue 331), Truman Capote (wrote about Richard Avedon’s portraits in issue 86), Pete Hamill (wrote about “The Public and Private Art of David Levine” in issue 321 and Milton Glaser in issue 324), and Paola Antonelli (wrote about Pierluigi Cerri in issue 286, Italo Lupi in issue 276, and Achille Castiglioni in issue 285), among many others. These articles may have been read; however, there was no response on the editorial, nor was there an increase in subscribers. Herdeg was unfortunately right; however, unwilling to accept this, Pedersen is now relaunching the Magazine as Graphis Journal, which will continue to present quality editorial about the talent behind the extraordinary artwork in the industry.

For your reference, all of the creatives and writers presented are listed below in alphabetical order by last name. If you become a Professional Member, you can gain access to over 60 years of Graphis Magazine from 1944 to 2005. These 355 issues give rare insight into the historical emergence of our professions from a start in Fine Art to the development of Graphic Design (or commercial art) and Advertising as we know them today.

I sincerely believe that much of the Platinum and Gold Award-winning work we have been receiving over the years qualifies as fine art. —B. Martin Pedersen

When you find a name below, access it with the search tool.



M., H.B., Author

M., S., Author

Mabry, Michael, Designer

Maccari, Mino, Designer, Painter

Machado, Joao, Artist, Filmmaker

Machalek, Karel, Poster Artist

Mackler, Andreas, Author

Maeder, Gustave, Author

Magee, Alan, Artist

Magleby, McRay, Designer

Magnaguagno, Guido, Author

Mahmoudi, Houmayoun, Graphic Designer

Mahurin, Matt, Film Director, Illustrator, Photographer

Maillol, Aristide, Sculptor

Maisel, Jay, Photographer

Major, A. Hyatt, Author

Majorel, Denise, Author

Maki, Fumihiko, Architect

Malanga, Gerard, Filmmaker, Photographer

Malcles, Jean Denis, Illustrator

Mandel, Saul, Illustrator

Mangel, Amy, Author

Mansfield, Edgar, Author

Mantegna, Andrea, Artist

Mantegna, Gianfranco, Author

Mantel, Richard, Illustrator

Manvell, Roger, Author

Manzi, Riccardo, Cartoonist, Painter

Marcks, Gerhard, Printmaker, Sculptor

Marco, Phil, Author, Photographer

Marcolli, Atillio, Author

Margolin, Victor, Author

Marini, Marino, Sculptor

Mariscal, Javier, Graphic Designer

Maritain, Raissa, Poet

Mark, Mary Ellen, Photographer

Marker, Chris, Author

Marr, Colin, Art Director

Marsh, James, Illustrator

Martin, David Stone, Illustrator

Martin, Erik, Mask-maker

Martinez, R.E., Author

Martin-Trigona, Roanna, Author

Marx, Enid, Painter, Designer

Mason, Stanley A., Author

Masse, Henri, Author

Massey, John, Author, Graphic Designer

Matalon, Stella, Author

Mathey, Francois, Author

Matsui, Tadashi, Author

Matsunaga, Shin, Designer

Matter, Herbert, Graphic Designer, Photographer

Matthies, Holger, Poster Artist

Matt-Mulabegovic, Lelia, Author

Matynia, Andrzej, Author

Mau, Bruce, Designer

Maurer, Ingo, Lighting Designer

Mayer, Peter, Author

Mayne, Thom, Author

Mazakarini, Leo, Author

Mazenod, Lucien, Author

McAlhone, Beryl, Author

McCabe, Ciaran, Author

McCabe, Ed, Advertiser

McCall, Bruce, Illustrator

McCarty, Cara, Author

McCormick, John, Author

McDean, Craig, Photographer

McDonald, Stephan, Author

McDonald, William B., Author

McFadden, David, Author

McGarvey, Robert, Author

McGuiness, Jan, Author

McIlhany, Sterling, Author

McKenna, Kristen, Author

McLean, Wilson, Illustrator

McMullan, James, Illustrator, Poster Artist

Medina, Fernando, Designer

Mednick, Scott A., Author, Designer

Meer, Amina, Author

Meggs, Phillip B., Author

Meglin, Nick, Author

Meier, Anton, Author

Meier, Richard, Architect

Mekitarian, Arpag, Author

Meller-Marcovicz, Pali, Author

Melville, Robert, Author

Mende, Matthias, Author

Mendel, Hortense, Author

Mendell, Pierre, Designer

Mendez, Rebeca, Designer

Meola, Eric, Photographer

Merkley, Kay, Author

Metelli, Orneore, Shoemaker

Metz, Tracy, Author

Metzdorf, Lyle, Author

Meuer, Adolf, Author

Meyer, Dr. Willhelm, Author

Meyer, Dr. W. J., Author

Meyer, Hannes, Author

Meyer, Hans Ed., Author

Meyer, Peter, Author

Meyer, Tina, Author

Meyer-Honegger, Hans, Author

Michaelsen, M. O., Author

Michel, Paul H., Author

Michelet, Raymond, Author

Michelson, Eric, Photographer

Middelton, Michael, Author

Midolle, Jean, Calligrapher

Miedinger, Gerard, Graphic Artist

Miglio, Nando, Fashion Publicist

Mihaesco, Eugene, Cartoonist

Mihaltz, Aliran, Author

Miki, Ken, Graphic Designer

Milani, Armando, Author

Mills, Joshua, Author

Mills, Roxann Arwen, Photographer

Minai, Yoko, Author

Miro, Joan, Painter

Mishima, Yukio, Author

Misrach, Richard, Photographer

Mitelberg, Louis "Tim", Cartoonist

Mitteldorf, Klaus, Graphic Designer

Miyake, Issey, Fashion Designer

Mizusawa, Sumio, Author

Mlodozeniec, Jan, Poster Artist

Moberg, Zeth, Author

Modica, Andrea, Photographer

Modigliani, Amedeo, Artist

Moebius, Tony, Photographer

Mohassess, Ardeshir, Illustrator

Moholy, Lucia, Author

Moles, Prof. Abraham A., Author

Moliterni, Claude, Author

Mollerup, Per, Author

Mondino, Jean-Baptiste, Photographer

Moneo, Jose Rafael, Architect

Monguzzi, Bruno, Author, Graphic Designer

Monnerat, Pierre, Illustrator

Monnet, Gianni, Author

Moody, Fred, Author

Moon, Sarah, Photographer

Moore, Gene, Window Dresser

Moore, Henry, Sculptor

Moorkerjee, Ajit, Author

Morandini, Marcello, Designer

Morelli, Andreina, Author

Morgan, Jacqui, Poster Artist

Morgenthaler, Sacha, Model-maker

Morla, Jennifer, Graphic Designer

Morrell, Lisa, Author

Morris, Kimberly E., Author

Mortkowitz, Siegfried, Author

Morvan, Herve, Poster Artist

Moss, Geoffrey, Cartoonist, Illustrator

Moss, Roberto, Author

Mount, Christopher, Author

Mountford, C. P., Author

Mroszczak, Marcin, Poster Artist

Mueller, Gregoire, Author

Mukai, Hideo, Author

Mulatier, Jean, Caricaturist

Muller, Dr. Jos., Author

Muller, Josef Felix, Illustrator

Muller, L. J., Author

Muller, Rolf, Author

Muller-Brockmann, Joseph, Author, Graphic Artist, Stage Designer

Muller-Lance, Joachim, Graphic Artist

Muller-von Arx, Jorg, Author

Muller-Yoshikawa, Shizuko, Author

Munakata, Shiko, Printmaker

Munari, Bruno, Author, Graphic Artist

Munch, Edvard, Artist

Munzlinger, Tony, Author

Murbach, Hans, Author

Musper, H. Th., Author

Myers, Barton, Architect

Myerson, Jeremy, Author