Graphis Magazine, The International Journal of Visual Communication, was designed and published by Walter Herdeg from 1944 through 1985. It originally presented work from Fine Artists such as Picasso, Vasarely, Munch, and many more; later, it presented the evolution of Graphic Design as we know it today, followed by Illustration, Photography, and eventually Advertising. Herdeg also initiated Graphis Annual (Design integrated with Illustration) in 1952, followed by Photographis (Design integrated with Photography) in 1966, and Graphis Posters in 1973. He also published books on a variety of topics such as comics, diagrams, ephemera, and television graphics. Herdeg’s high expectations for quality in everything he created made him a legend in the design community, and he was admitted into AGI in 1952.

In 1985, Herdeg retired and sold Graphis to B. Martin Pedersen, who redefined the Annuals by separating them into Design, Photography, Advertising, and New Talent for student work. He also began publishing non-Annuals in Typography, Branding, Brochures, Annual Reports, and Logo & Letterhead. Pedersen continued with the Magazine until 2005 when it ceased due to economic decline. In 2008 his distributor, Watson-Guptill, unexpectedly folded, and with it the AIGA and Art Directors Club Annuals ceased publication. Pedersen was caught between two decisions: to also fold or to continue by selling directly. Having chosen the latter, he needed to build a customer base to help him survive the printing of the books, which required a considerable investment from his end.

Herdeg related to Pedersen that he did not invest in writers because in his experience, the Design community generally did not take the time to read. In 19--, however, B. Martin Pedersen hired Martin C. Pedersen (not a relative), who had just lost his job with Newsday, as an Editor with the responsibility of improving the editorial. Both agreed that it would be beneficial to invest in great writers to bring some dignity to the community of talent being presented. From 1997-2000, (issues 307-323), they commissioned great writers such as Tom Wolfe (interviewed Milton Glaser in issue 331), Truman Capote (wrote about Richard Avedon’s portraits in issue 86), Pete Hamill (wrote about “The Public and Private Art of David Levine” in issue 321 and Milton Glaser in issue 324), and Paola Antonelli (wrote about Pierluigi Cerri in issue 286, Italo Lupi in issue 276, and Achille Castiglioni in issue 285), among many others. These articles may have been read; however, there was no response on the editorial, nor was there an increase in subscribers. Herdeg was unfortunately right; however, unwilling to accept this, Pedersen is now relaunching the Magazine as Graphis Journal, which will continue to present quality editorial about the talent behind the extraordinary artwork in the industry.

For your reference, all of the creatives and writers presented are listed below in alphabetical order by last name. If you become a Professional Member, you can gain access to over 60 years of Graphis Magazine from 1944 to 2005. These 355 issues give rare insight into the historical emergence of our professions from a start in Fine Art to the development of Graphic Design (or commercial art) and Advertising as we know them today.

I sincerely believe that much of the Platinum and Gold Award-winning work we have been receiving over the years qualifies as fine art. —B. Martin Pedersen


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Contributors

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Caille, Pierre, Artist

Calabresi, Aldo, Graphic Artist

Calderhead, Dick, Author

Caldwell, Bill, Author

Callahan, Maureen, Author

Callaway, Nicholas, Publisher, Television Producer

Campbell, George, President of Cooper Union School

Campbell, Lance, Author

Campbell, Ronald, Author

Campos Grilo, Rubem, Printmaker

Canetti, Yanitzia, Author

Caplan, Ralph, Author

Capote, Truman, Author

Carbone, Ken, Author, Graphic Designer

Carboni, Erberto, Graphic Artist

Carigiet, Alois, Graphic Artist, Set Designer

Carle, Eric, Children's Book Author, Illustrator

Carli, Don, Author

Carli, Donald, Author

Carli, Prof. Enzo, Author

Carlu, Jean, Author, Graphic Artist

Carmi, Eugenio, Graphic Artist

Carrieri, Raffaele, Author

Carrington, Noel, Author

Carroll, Hue, Author

Carruthers, Roy, Illustrator

Carson, David, Graphic Designer

Carson, Paula, Author

Carter, Matthew, Typographer

Carter, Robert, Author

Caruso, Bruno, Painter

Carzou, Jean, Artist, Costume Designer

Casadio, Mariuccia, Author

Casado, John, Photographer

Caspar, Dr. Franz, Author

Cassandre, Adolphe Mouron, Poster Artist

Castans, Raymond, Author

Castiglioni, Achille, Designer

Cato, Ken, Designer

Cattaneo, Carlo, Graphic Designer, Sculptor

Caujolle, Christian, Author

Cerri, Pierluigi, Architect, Designer

Cerruti, Ezio, Author

Cesarz, Franz, Author

Chagall, Marc, Painter

Chagnoux, Christine, Author, Printmaker

Chaika, Vladimir, Designer

Chambers, Karen, Author

Champigneulle, Bernard, Author

Chance, Fred, Illustrator

Chandes, Herve, Author

Chaparos, Nicholas J., Author

Chapman, Peggy, Author

Chappellet, Henri, Author

Chen, Aric, Author

Chen, Fang, Designer

Chenault, Richard S., Author

Chermayeff, Ivan, Graphic Artist

Cheronnet, Louis, Author

Cherry, Burton, Author

Chevalier, Denys, Author

Chewning, Emily, Author

Chihuly, Dale, Glass Sculptor

Chwast, Jacqueline, Illustrator

Chwast, Seymour, Graphic Designer

Ciano, Bob, Author

Cieslewicz, Roman, Poster Artist

Citron, Kirk, Author

Cittato, Giulio, Art Director

Claiborne, Liz, Fashion Designer

Clarac-Serou, M., Author

Clarke, C. F. O., Author

Claude, Francois, Author

Claude Morchoisne, Caricaturist

Clave, Antoni, Costume Designer

Clemens, P., Author

Cleriei, Fabrizio, Author

Close, Chuck, Artist

Cober, Alan E., Illustrator

Cocker, Edward, Engraver

Cocteau, Jean, Author, Poet, Illustrator

Codrington, Andrea, Author

Coe, Sue, Artist

Cogniat, Raymond, Author

Cohan, Tony, Author

Cohen, Alan, Author

Cohen, Victor N., Author

Coiner, Charles T., Author

Cole, William, Author

Colin, Jean, Poster Artist

Colley, Prof. David, Author

Colombo, J.R., Author

Combray, Marcel, Author

Commander, John, Author

Comte, Pierre M., Author, Graphic Artist

Condon, Phyllis Reay, Author

Conklin, Groff, Editor, Writer

Constantine, Mildred, Author

Constantini, Flavio, Illustrator

Container Corporation, Author

Conzett, Dr. Hans, Author

Cooper-Bowen, Linda, Author

Cordier, Pierre, Artist

Corti, Walter Robert, Author

Costa, Antonio, Author

Cotton, Jim, Author

Coulais, Y.M., Author

Couperie, Pierre, Author

Coupland, Ken, Author

Couture, Andrea M., Author

Cox, Bob, Art Director

Crager, Jack, Author

Cramer, Laura, Author

Crescini, Dott. Lidia, Author

Creux, Rene, Author

Cromieres, Huguette, Graphic Artist

Crommelynck, Aldo + Piero, Author

Cross, John Keir, Author

Crouwel, Wim, Author

Crowe, Lauren Goldstein, Author

Cruz, Jose, Illustrator

Cuevas, Jose Luis, Artist

Cumberford, Robert, Author

Curjel, Dr. Hans, Author

Czeczot, Andrzej, Animator, Graphic Designer

Czelusniak, Susan M., Author